Mobile Advertising and Marketing is an extensive report analysing the rise of mobile advertising in Europe and North America.

This strategic research report from Berg Insight provides you with 120 pages of unique business intelligence and expert commentary on which to base your business decisions.

This report will allow you to:

• Identify tomorrow’s most profitable advertising opportunities in the mobile space.
• Understand the fundamentals of the ad-based mobile media revenue model.
• Recognise the key barriers restraining the growth of the mobile advertising market.
• Comprehend the relative importance of digital channels compared to other advertising media.
• Learn about the early experiences of mobile marketing campaigns by top global brands.
• Discover future winners among mobile advertising start-ups.

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Mobile TV Broadcasting is a comprehensive report analysing the evolution of television for mobile devices.

This strategic research report from Berg Insight provides you with 150 pages of unique business intelligence and expert commentary on which to base your business decisions.

This report will allow you to:

• Learn from the experience of commercial mobile TV services in South Korea and Japan.
• Identify key success factors for launching mobile TV services.
• Understand the preferences and consumption patterns of mobile TV viewers.
• Grasp the relationships between the key players in the value chain.
• Recognise differences and commonalities of traditional and mobile television.
• Evaluate the results of mobile TV trials on key markets.

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This new report provides a comprehensive tariff survey on prepaid tariff services in the African continent. It gives detailed pricing for the operator with the highest market share covering 43 countries, analysing the pricing for voice (national and international), SMS, MMS, top up options and includes comments on new pricing and service initiatives in this fast growing region.

This new report provides the latest pricing and analysis for prepaid services in Africa

Key highlights of the report include:

• 43 mobile operators (one per country)
• Over 93 Tariff packages for prepaid services presented in Excel in local currency and USD
• Trends and Analysis Report with tables and charts
• Tariff tables for each service provider in each country market
• Top up options including cost and validity periods

BroadGroup will continue to monitor the offerings in this market and the first update will provide a good insight into how prices are changing in a market with new competitors coming on the market and the introduction of new services. The survey will be expanded to comment on the launch of new services and its prices.

The analytical report contains average price analysis across a range of services including voice and data, and in particular detailed information on denominations for scratch cards and e-top up offerings.

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This new report, the most recent survey on Mobile TV offerings in the market, provides detailed pricing information for 62 Service Providers across 35 countries.

New research by BroadGroup Tariff Services found the most popular priced option is 1 month with one third of the surveyed offers falling into this category.

This new report provides the latest data and analysis for Mobile TV Service Tariffing. Key highlights of the report include:

• 61 Service Providers across Europe 35 Countries (and continuously adding)
• Over 120 Tariff packages presented in Excel in local currency and Euros. A tariff table for each service provider in each country market
• Trends & analysis Report with tables and charts
• Plus supplementary notes

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Roaming prices have confronted criticism in recent years and are undergoing significant changes at this present time. The European Commission is just about to impose regulation to the pricing of voice roaming charges and it will see the introduction of capped pricing.

Roaming especially in the consumer market is perceived complex and expensive, despite operators having moved to attractive on-net pricing and easier-to-understand pricing structures, roaming prices remain difficult to track and will be a challenge to keep up with the changes.

The March 2007 edition, based on a survey of 47 mobile service providers across 35 countries, findings' relate to the increased offerings in roaming, both voice and data calls and more recently the many price changes mainly downward. Operators will be seeking to introduce innovative offers to help for the compensation of the potential loss in revenue from the imposed regulation.

Although a few service providers have initiated tariff reform in the sector, the reports finds that a high level of complexity in tariff structures and pricing levels persists. Marked differences in pricing too pertain between operators.

The report seeks to separate the tangled structure of roaming tariffs, how the service is competitively positioned, and importantly, contains tariff tables for voice and data roaming for 47 mobile operators and will keep tracking them on a quarterly basis.

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This new service, the first ever database of fixed-to-mobile retail rates for 112 countries across the five continents provides detailed pricing information in an easy-to-compare format.

New research by BroadGroup Tariff Services found fixed line customers in some European countries can pay up to 68 per cent more, depending on the network called reveals a new tariff service by BroadGroup Tariff Services. The first such study in the market shows that fixed-to-mobile retail tariffs may depend on many factors and vary greatly by country.

This new service provides the latest data and analysis for fixed to mobile retail tariffs. Key highlights of the report include:

• 112 incumbent operators across 112 countries in 5 continents
• Tariffs given for all times including times the tariff apply as well as the rates terminating on various networks, these are presented in excel spreadsheet in local and USD rates allowing for easy comparison.
• 30-page Trends & Analysis Report with tables and charts, giving an insight into the latest trends in fixed to mobile pricing
• Plus an update every quarter giving details of changes made by the operators covered in the survey.

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Digital Music and Mobile Handsets is a comprehensive report analysing the converged digital music market in Europe and its impact on the mobile industry.

This strategic research report from Berg Insight provides you with 90 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Understand the dynamics of the European digital music market.
• Anticipate future changes in the music distribution value chain.
• Evaluate existing and future business models for delivering music content to mobile users.
• Identify the key barriers against widespread adoption of mobile music services.
• Comprehend the future role for mobile handsets in music consumption.
• Realise the true potential of the future converged digital music market.

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The North American Wireless M2M Market is a comprehensive report analysing the market for cellular machine to machine communication in the US and Canada.

This strategic research report from Berg Insight provides you with 130 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Understand the true potential of the North American cellular wireless M2M market.
• Anticipate future trends and technology developments.
• Evaluate the business opportunities in the main vertical market segments.
• Identify potential customers, partners and competitors in the US and Canada.
• Comprehend the differences and commonalities between North America and other regions.
• Profit from valuable insights about the most successful business propositions on the market.

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Wireless M2M and Mobile Broadband Devices is a comprehensive report analysing the worldwide market for wireless data modules and terminals.

This strategic research report from Berg Insight provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

• Understand the worldwide market for wireless M2M and mobile broadband devices.
• Anticipate future trends and technology developments.
• Evaluate the business opportunities in the main vertical market segments.
• Identify potential customers, partners and competitors on a highly competitive global market.
• Comprehend the differences and commonalities between Europe, North America and other regions.
• Profit from valuable insights about the most successful business and technology propositions on the market.

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This new report from Total Telecom provides ranking of the world's top wireline and wireless telecoms network operators by revenue and net-profit as of 31 December 2005. It is essential reading for other network operators, vendors, financiers, and anyone else who values knowing 'Who's Who' in the telecom industry.

Content:
   - No Frontier - Overview by Marlene Sellebraten
   - Revenue - Ranking by revenue
   - Profits - Ranking by profits
   - Viewpoints: Ke Cukier of The Economist & Ed Vonk of EVUA
   - Complete Rankings - by revenue and net income
   - Bunching Up - Analysis by KPMG
   - Chief executives - Who's in charge of the Global 100
   - Return on Revenue - How the Global 100 performed

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This new report from Total Telecom provides a timely update of Fibre to the Home (FTTH) projects around the world, with new figures for investment and subscribers. It includes exclusive and original analysis of the market and regulatory factors which make the business case different in each region, based on data from investment banks, consultants and telecoms companies. It includes exclusive new assessments of both tier 1 and tier 2 operator projects.

Content:
   - Introduction: Japan and the US lead the way to fibre
   - Nex-gen access: Follow the money
   - Why fibre? Why now?
   - Why not FTTH in Europe
   - Market makers: Top 10 tier two service providers

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A cautious optimism can be discerned in the European car telematics industry. At the same time as the EC continues to push for eCall, the motor insurance industry is increasingly embracing GSM/GPS tracking technology for the purpose of stolen vehicle tracking recovery and pay as you drive insurance. In the OEM market segment, business models are starting to become sorted out as product offerings are increasingly designed to address specific customer needs for safety and security. Find out how the industry will continue to evolve in this unique research report in the M2M Research Series from Berg Insight.

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